Kobo Launches Vox Color eReader for $199; Can It Take On the Kindle Fire?

Kobo Vox eReaderAmazon and its recently released Kindle Fire have been dominating eReader news for the last several weeks, but you best believe the rest of the market isn’t going to sit back while the company enjoys all that attention. The latest eReader maker to one-up its last-gen product is Kobo, which yesterday announced its new Vox reader.

So how does the Vox differ from the company’s previous models, the Kobo Touch and the Kobo Wi-Fi? For one, the 7-inch AFFS+ display supports color, and it’s optimized for reading outdoors (a must for any Kindle competitor). And Kobo clearly knows where the eReader market is heading; it echoes Amazon’s amped-up social networking integration by including sharing options for Facebook and Twitter and Kobo Pulse, a source for sharing thoughts and opinions about what you’re reading.

There’s also a web browser, though the device is Wi-Fi-only. 8GB on internal memory means you can store 8,000 books on the device, and users also get unlimited Kobo cloud storage.

The Vox is now available for pre-oder for $199. Does it have a chance of digging into Amazon and Barnes & Noble’s firm grip on the eReader market? Considering it’s offered at the same price point as the much-vaunted Kindle Fire (with its speedy Silk browser), the chances are slim, but we look forward to testing it out for ourselves.

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