An innovative mobile application that’s part exercise app, part zombie game and part audio book, Zombies, Run! was co-created by Six to Start and writer Naomi Alderman, creating an immersive experience that has users jogging through an adventure game. You start the app as you begin your run and listen to a zombie-filled story slowly unfold as you race to collect critical supplies to help rebuild civilization. After your workout is complete, you can disperse supplies as needed and work toward learning the truth about the zombie apocalypse.
Six to Start and Alderman sought $12,500 to create Zombies, Run! The company reached its funding goal in six days, and ended up raising a total of $72,628. Backers who pledged $10 received a copy of the application, but larger pledges were encouraged, with rewards such as brainstorming sessions during the app creation process and the ability to collaborate on in-app characters. The app costs $7.99, and was originally only for iOS, but the company expanded to Android and Windows Phone due to popular demand.