Keep Dreaming: 13 Technologies You Won’t See in 2013
An Apple TV Set
The Speculation: Rumors of an Apple large-screen TV (aka the iTV) have been floating around for years. In late 2011, these rumors gained more credibility when Walter Isaacson's biography of Steve Jobs mentioned that the late Apple founder had plans for a TV set. In 2012, Apple CEO Tim Cook told NBC's Brian Williams that TV is "an area of intense interest" for his company. Now, many believe 2013 will be the year that Apple stops dropping hints and finally drop ships a product.
Why it Won't Happen in 2013: There's nothing stopping Apple from manufacturing an ordinary HDTV with iTunes and maybe some additional smart TV functions built-in. However, the company won't be content to ship that. It needs to partner with cable providers and TV networks, two very conservative groups, to offer a complete end-to-end service. It must also provide a better display than its competitors, perhaps an OLED screen that would push the price way up.
With the cable and display markets unlikely to change in the next 12 months, Apple will decide that it's better off pushing its services through an improved Apple TV set-top box, rather than getting into the TV business in 2013.
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