John Lennon “Imagines” OLPC’s XO Changing the World

johnlennon2One Laptop per Child (OLPC) has been aggressively promoting its Give 1, Get 1 program through donated national advertising spots this holiday season. The commercial starring a small African girl named Zimi has been airing for weeks. And beyond that, there was also a Tom Brady ad and a controversial and violent one with footage of children involved in warfare and prostitution. But the non-profit has secured a celebrity spokesperson from beyond the grave; one that we are fairly confident hasn’t promoted any technology products in the last 28 years. John Lennon. OLPC has worked with Yoko Ono to create a digitally enhanced advertisement of the former Beatle urging television viewers to purchase the laptop developed and aimed at children in the developing world. Check out the advertisement, which started airing on Christmas Day on national television outlets, embedded below. “Imagine every child no matter where in the world they were could access a universe of knowledge,” a digitally created Lennon says in the ad. “You can give a child a laptop and more than imagine, you can change the world,” he states. The ad is slightly spooky, but powerful, given the voice. Clearly, Yoko Ono felt strongly enough about OLPC’s mission to put her legendary husband’s name, voice, and face behind the cause. But would Lennon have felt strongly about the cause? While many see the benefit in giving children laptops (see our first hand account of the impact  giving 30 XO laptops to a small village in Mali), others are skeptical about giving children computers before other life necessities. Either way, we put it to you readers. Do you think Lennon would have stood behind OLPC’s XO? [flv:]

Email* (will not be published)
*Indicates required field
Submit Comments

  1. Joe Deeley Says:

    John Lennon would probably have endorsed the OLPC. I seriously doubt he would have endorsed manipulating dead celebrities to say things that we “IMAGINE” they might have said. (Pun intended for the thinking public) Congratulations on a bold new level of newspeak. George Orwell would be proud. What’s next? Elvis for peace in Darfur? Why not? I believe that he would have supported it. John Wayne would probably have gotten behind Aids education and prevention measures. What about Humprey Bogart against global warming? Where does it end? Why do we need dead people to help us envision a better future? I suppose there’s nobody alive today that would agree to this? Sad times.

  2. Richi Jennings Says:

    Joanna, from your description I was expecting *far* better execution than this.

    A very poor mimic of Lennon’s voice pasted over grainy stock footage where his lips vaguely make the correct shapes is hardly, “A digitally created Lennon.”

    Ono and the OLPC folks should be ashamed.

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options