John Lennon “Imagines” OLPC’s XO Changing the World
One Laptop per Child (OLPC) has been aggressively promoting its Give 1, Get 1 program through donated national advertising spots this holiday season. The commercial starring a small African girl named Zimi has been airing for weeks. And beyond that, there was also a Tom Brady ad and a controversial and violent one with footage of children involved in warfare and prostitution. But the non-profit has secured a celebrity spokesperson from beyond the grave; one that we are fairly confident hasn’t promoted any technology products in the last 28 years. John Lennon. OLPC has worked with Yoko Ono to create a digitally enhanced advertisement of the former Beatle urging television viewers to purchase the laptop developed and aimed at children in the developing world. Check out the advertisement, which started airing on Christmas Day on national television outlets, embedded below. “Imagine every child no matter where in the world they were could access a universe of knowledge,” a digitally created Lennon says in the ad. “You can give a child a laptop and more than imagine, you can change the world,” he states. The ad is slightly spooky, but powerful, given the voice. Clearly, Yoko Ono felt strongly enough about OLPC’s mission to put her legendary husband’s name, voice, and face behind the cause. But would Lennon have felt strongly about the cause? While many see the benefit in giving children laptops (see our first hand account of the impact giving 30 XO laptops to a small village in Mali), others are skeptical about giving children computers before other life necessities. Either way, we put it to you readers. Do you think Lennon would have stood behind OLPC’s XO?