Apple Planning iPhone Upgrade Event This Week (Report)

screen shot 2014 05 06 at 11.26.58 am 621x400

Apple may be prepping an iPhone upgrade event at its retail stores later this week. According to reports, the promotion will encourage users with older iPhones to step up to an iPhone 5s or iPhone 5c. Starting May 8th, Apple is expected to email iPhone users who are eligible for a product upgrade, spurring them to go to their local Apple store to snag one of the company’s latest and greatest smartphones.

The rumor comes by way of 9to5Mac, which, citing a source with knowledge of the event, said that Apple’s stores are preparing for a large influx of customers. This latest initiative presumably will be different from Apple’s existing iPhone trade-in program, which lets you turn in your out-dated handset for a new one at a discounted price.

MORE: iPhone 6 Features: What We Want From Apple

The idea behind the rumored promotion may be to help Apple clear out inventory of its current generation handsets in anticipation of the launch of its iPhone 6 later this year. Apple could also be using the event to get out in front of the inevitable slump in iPhone sales that proceeds the announcement of a new handset.

The iPhone 6 is predicted to come in two sizes — 4.7 inches and 5.5 inches — and include a new high-powered A8 processor, as well as a slimmer design. There are also rumors that the handset will feature a 10-megapixel camera, as well as a sapphire crystal display that will offer greater protection from cracks and scratches.

via 9to5Mac

Daniel P. Howley
Daniel P. Howley
A newspaper man at heart, Dan Howley wrote for Greater Media Newspapers before joining He also served as a news editor with ALM Media’s Law Technology News, and he holds a B.A. in English from The Richard Stockton College of New Jersey.
Daniel P. Howley on
Twitter Google+
Email* (will not be published)
*Indicates required field
Submit Comments

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options