iPhone 6 to Cost $299? Analyst Says Yes

 iPhone 6 Rumor Price

For years Apple has priced its flagship phone at the same price: $199. But that could change when the iPhone 6 arrives. One prominent financial analyst predicts that the device will cost $299, a premium he says Apple fans will be more than happy to pay for a larger screen and other new features.

Pacific Crest analyst Andy Hargreaves recently upgraded Apple’s stock from “sector perform” to “outperform” and set a $625 price target (up from today’s $533) based on the presumption that Apple will charge a $100 premium for its new handset. As Business Insider reported, the analyst cited the $299 Galaxy Note 3 as a precedent, which sports a 5.7-inch display.

MORE: iPhone 6 Rumors: Inside Apple’s Next Big Thing

The analyst doesn’t believe that Apple is going to debut two new iPhone 6 units as many rumors suggest–one at 4.7 inches and one at 5.5 or 5.7 inches. Instead, he’s predicting that Apple will release only a 4.7-inch model. While that screen size is considerably larger than the 4-inch iPhone 5s, it’s still small compared to other Android phablets. 

Based on the supposed “Apple Tax” the company charges for its other products, including the $399 iPad mini and the $1,299 Retina MacBook Pro, it’s not that far fetched that the company would jack the price for a more robust iPhone 6. But we believe it’s more likely that a smaller iPhone 6 would cost $199 on contract and a larger model would fetch the $299.

Regardless of size, the iPhone 6 is expected to sport a very strong sapphire glass display, a fast new A8 processor and an upgraded 10-MP camera with a f/1.8 aperture. Apple is also rumored to place a heavy emphasis on fitness features with a new HealthBook app and an improved Maps experience with iOS 8.

Is all of the above worth $100 more than an iPhone 5s, and is Apple really willing to risk alienating some shoppers? We’ll probably have to wait until the fall to find out.

via Business Insider

AUTHOR BIO
Mark Spoonauer
Mark Spoonauer
Responsible for the editorial vision for Laptopmag.com, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc.
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