In a recent brand study conducted by Millard Brown, Apple was worth more than McDonald's and Coca-Cola combined. You'd have to throw in Disney too to match Apple's shine. Then again, there are signs that the company may be losing its hip factor. Another recent survey by YouGov BrandIndex found that Apple's appeal among the 18-to-34 set has dipped. It's certainly plausible that more parents and grandparents snatching up the iPhone and iPad will drive Generation Z to seek alternatives (kind of like the Facebook backlash), so it will be up to Apple to retain its edginess while courting the masses.