I can’t remember the last time I used iTunes for anything other than apps. And why would I buy content a la carte when I can get all-you-can-eat music and videos for free (Pandora, Slacker, YouTube) or via an easier-to-use subscription service like Spotify or Netflix? Apple makes all of these apps available on iOS devices, but it needs to overhaul iTunes before it becomes an afterthought for a lot more people. Offering subscriptions would be a great start. And the monthly fee would not just include music but also video and possibly magazines and newspapers, giving consumers different pricing tiers for how much they want to consume.