IDC: PCs Suffer Holiday Sales Decline for First Time in Five Years

The hits just keep on coming for traditional PCs. The latest blow comes from the IDC research group, which claims that fourth quarter PC sales were down 6.4 percent compared to the same quarter last year—the first holiday sales decline suffered by the PC industry in five years.

At this point, it’s safe to say that the much-balleyhooed launch of Windows 8 simply hasn’t wooed consumers the way the industry hoped it would. Just a week ago, NPD declared that sales of Windows notebooks specifically were down a whopping 11 percent during the holiday season.

While some of the decline can be laid at the feet of tablet cannibalization and the fact that consumers are now waiting longer to replace their existing PCs, IDC analyst Jay Chou says PC manufacturers have to shoulder some of the blame themselves. “Lost in the shuffle to promote a touch-centric PC, vendors have not forcefully stressed other features that promote a more secure, reliable and efficient user experience,” he wrote in the group’s press release.

The stumble at the finish line contributed to the PC industry shipping 3.2 percent fewer units in 2012 than it did in 2011, IDC reports, though PC sales in the U.S. alone slipped a full 7 percent. Even so, there are some bright spots to focus on. Lenovo and ASUS each bucked the downward trends and enjoyed a strong year, with Lenovo threatening HP’s stranglehold on the number one spot. Also, the hardware on display at CES 2013 demonstrated that manufacturers are fully on board with Microsoft’s touch-first, tablet-esque vision of the PC’s future. 

The big question: Are consumers on the same page? Chou is skeptical; IDC expects PC sales to grow only 2.8 percent in 2013.

via IDC and Reuters

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  1. JM Says:

    It behooves me that PC manufacturers, pundits, et al., have not figured this sales-drop out. First, the ‘Ultrabook’ is a ‘pay-more-for-less’ PC that customers see and, understand. Next, show me a Best Buy that doesn’t have a DVD section up-front of their store, then show me the $4.99 DVD’s that are sold out. Who is buying all these? The family with the WB mini-van? I don’t think so.
    Yes, consumers are holding onto their older products. Why? Ever hear of the recession? Anyone see how many consumers have been affected by the economy? Or maybe the disasters that have hit different areas of the US? These wouldn’t have anything to do with the sales drop would it?
    Yes, Windows 8 has arrived. Nope, most don’t care. Why? Who wants to be frustrated into learning some new system that is not what they have learned over the past 15 years or so with all the ‘similar’ Microsoft systems? Sure, it’s novel and similar to the new smartphones, but the consumers PC is just not a smartphone. After 15 years or so of learning how to use ‘Windows’, now they have to figure out a new system that ‘hides’ things? The consumer is smarter than that. We have all been conditioned over the years with a certain way of working a PC. Change will not be quick with a new OS that prevents immediate productivity.
    Econimics 101: The rich want to stay rich! Analysts who can’t figure out why sales have dropped are not in that group. Welcome to reality.

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