Not a fan of digging through 80,000 apps to personalize your Android phone? Sprint hopes to make it as easy as one touch with its new Sprint ID packs, which will debut on three new Android phones, the LG Optimus S ($49), Sanyo Zio ($99), and Samsung Transform ($149). Sprint ID packs combine apps, ringtones, wallpapers, and widgets around different themes, ranging from sports and games to fitness and business.
As you might expect, several brands are lining up for a chance to grab this kind of valuable real estate. The early list of Sprint ID partners include Amazon, Blackboard, Comcast, Disney, E!, Electronic Arts, eBay, ESPN, HSN, LatCel, MTV, Notre Dame, Oprah Winfrey Network, RadioShack, Weather Channel, Where and Yahoo! Sprint emphasized to us that users still have full control of their devices, with the ability to further customize them any way they see fit.
Read on to find out how Sprint ID works, our impressions of the phones, and a full gallery.
Here’s how Sprint ID works. You can have five of these packs on your phone at one time, and you shop for these free add-ons just as you would any app. We found the discovery experience pretty intuitive during our brief hands-on, but the Auto Enthusiast pack took a while to load on the Samsung Transform. In addition to the major brands mentioned above, Sprint will make several non-branded Sprint ID packs available, including Entertainment; Socially Connected; Health and Fitness; Business Productivity; Fashion and Beauty; Auto Enthusiast; and Golf Enthusiast.