The first step toward getting great deals from Groupon is to sign up. Anyone can see the latest deals for their area on the website, but in order to purchase a Groupon you’ll need an account . Users can also sign up without buying anything. The site will only ask for your credit card information when you decide to purchase a deal. Once you sign up, you can opt to receive daily e-mails with local deals, coupon alerts from specific stores, and notifications when your coupons are about to expire.
After signing in, head to your account profile to set up your e-mail preferences. You can get daily deal alerts for about 200 cities in the U.S. or more than 25 countries around the globe. Of course, the deals that will be the most relevant to you are those in your city. Most of the deals on Groupon are for local businesses, but users will also get alerts for coupons from regional or national chains in their area.
Recently, Groupon introduced a way for users to further personalize their deals by providing some basic demo-graphic information—gender, age, and zip code. Based on this data, the company tailors its deal e-mails and deal pages to show only those coupons most relevant to you. Users will all be able to see the featured deal of the day, but those who’ve personalized Groupon won’t see the full roster of deals available for their home city.
Groupon claims that most people won’t miss out on a deal they would have wanted by entering the personalization information. However, if you’re just starting out with Groupon, you should hold off on entering this data until you get a sense of what kinds of deals and merchants are available.
You can also keep track of local deals via social networks. There’s a separate Groupon Twitter account or Facebook page for each city that posts deals and handles some customer service issues. To find the account for your city, go to the Groupon home page and make sure your city name shows under the Featured Deal tab. Scroll to the bottom and look for the Follow Us box on the right side of the footer. The links behind the Facebook, Twitter, and RSS icons will change based on the city.