Google Undercuts Apple with One Pass Subscription Service
Feb 16, 2011 11:27 AM EDT by 
Apple and Google are at it again. Today, magazine and publishers need not be stuck with Apple’s subscription service (and its 30 percent cut of each digital subscription) that was announced yesterday. Google’s now on the scene with One Pass. The new payment system for online paid content will give publishers 90 percent of revenues, and control over consumer data.
According to Google, the setup for publishers is minimal. Google One Pass subscribers will have one username and login for all their content, which could mean an individual article or a whole issue, and once content is paid for it can be viewed across all devices.
Publishers will be able to set up day-passes, auto renewals, and other models for subscriptions. The search giant will also offer coupon codes to switch over existing customers to their system. Magazines and other content will be managed through an online interface that is powered by Google Checkout.
While Apple has many publishers already on board, Google reports that international publishing giant Gruner + Jahr is on board with One Pass. And we suspect that many more publishers will be embracing Android and One Pass.
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