Flowers + USB drive = Happy Women?

I’m not sure what incited the demand for floral-print flash drives. Are these tiny storage units really so unsightly as is? SanDisk did a number on its ug-tastic Fleur USB drive a few months back. PNY Technologies announced on Monday its Lady Attaché drive, adorned with a gothic floral design, in 2GB and 4GB capacities. And Transcend recently released its own artistic interpretation of what tech women want in the JetFlash 168, which harbors a more impressive 16GB of space. It features what Transcend’s press release describes as “intricate oriental artistry,” and we hear proceeds will go to lessons in political correctness for the company’s PR team.

Transcend at least couples the JetFlash’s etched design—representing “a delicate balance of cutting-edge technology and exquisite transitional beauty” or something—with some pretty sweet features women may care more about than the zen pseudo-philosophy: Windows Vista ReadyBoost compatibility (to use the drive as an extra memory boost for your notebook), free JetFlash elite software (loaded with security and backup options), and a lifetime warranty. Remember, designers, we like pretty and practical.