Ferrari and Apple Bringing Siri, iPads to Italian Supercars

Not only did Ferrari unveil the LaFerrari (above), a hybrid supercar, this week, it also announced that Apple will offer Siri integration and iPad minis in the Ferrari FF. And while the $1.3 million LaFerrari is incredibly exciting, it’s the company’s partnership with Apple that is most intriguing to us. 

According to Ferrari, the relationship, which was established when Apple executive Eddy Cue joined the automaker’s board of directors last year, will allow for Ferrari to offer Apple’s Siri Eyes Free mode in the four-seater, meaning drivers will be able to take control of their vehicle’s infotainment system using Apple’s Web-connected voice assistant. 

Beyond that, the FF will also come with two brand-spanking-new iPad minis for rear seat passengers, for when sitting in an Italian supercar becomes so blasé that you’d rather play “Words with Friends” than enjoy the ride.

Although seeing Apple and Ferrari team up is interesting, it certainly isn’t the first time an automaker has used Siri Eyes Free mode in one of its vehicles. In fact, Chevy unveiled its Siri-enabled Spark EV, a decidedly less exciting car than the FF, at CES 2013.

What is impressive is the way Apple has managed to make Siri Eyes Free mode a worthwhile investment for automakers at both ends of the automotive spectrum, which means there’s no doubt we’ll see many more vehicles sporting Apple’s handiwork in the near future.

AUTHOR BIO
Daniel P. Howley
Daniel P. Howley
A newspaper man at heart, Dan Howley wrote for Greater Media Newspapers before joining Laptopmag.com. He also served as a news editor with ALM Media’s Law Technology News, and he holds a B.A. in English from The Richard Stockton College of New Jersey.
Daniel P. Howley on
Twitter Google+
LEAVE A REPLY
Name*
Email* (will not be published)
Website
*Indicates required field
Comments*
Submit Comments

FIND A REVIEW
Laptops
All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Brand
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating Editor's Choice 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
Resolution
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options
SUBSCRIBE