The days of mallrats and hours wasted wandering through a department store aimlessly browsing are very nearly over. Mobile fashion shopping apps are the future: Why browse a catalog when you can get filtered results based on your fashion interests right on your smartphone? In fact, shopping is increasingly going online. According to U.K. online retail trade organization Interactive Media in Retail Group (IMRG), global e-commerce sales will pass the 1.25 trillion mark by this year.
Much of that online traffic comes through apps. And many of these apps feature Pinterest-like items that display a fashion trend, which users can save to their personal collections for later use. Others make your shopping day easier, plotting out what stores are close to you and giving you directions. Still others actually save you money, display stores with current discounts and alerting you when a store with a deal is nearby. And the social element is huge.
Pose cofounder Alisa Gould-Simon said, “Social plays a huge role in fashion discovery — consumers have long looked to one another to see what they were wearing — so now this habit is being magnified and accelerated with the help of social and digital media.” Whatever kind of shopper you are — whether you’re super organized, you’re too lazy to leave your apartment or you’re just searching for a good deal — these are the top shopping apps for every personality.
Pose fulfills all your fashion needs in one app. Browse through styles, organize items you like and shop for certain items like skirts or shoes all within the app. Users can see what top bloggers, brands and celebs are wearing and posting to the app, then organize items into personal collections, such as 'shoes,' 'accessories' and 'style inspiration.' After taking a photo of a fashion item or outfit on themselves, users can share via Facebook, Tumblr and Twitter.
Setting up an account is as easy as logging in with Facebook or signing up with email. Pose then takes you through a few tips on how to use the app, such as switching between grid and detail view, swiping right to go to your profile and tapping and holding a pose and dropping it into one of your collections. You can find people to follow by tapping Find People in the left menu bar, then searching for people via Pose, Facebook, Twitter or your address book. Among the real perks of Pose: Some items have shopping bag icons next to them, which indicates that you can shop for that specific item just by tapping on it. No need for remembering the product name (if it's even given), then scouring the Web for it.
Pose is a great app for style inspiration; browse through what others are posting and get more info on their style by tapping on the tags. If you really like something, add it to a personal collection so you can reference it later. Shopping for items was a cinch, and eliminated a lot of guesswork. Using Pose was quick, seamless and operates as both a fashion social network and a place to buy.