Facebook vs. Google+: Which Social Network is Best?

Following People

Approaching 1 billion members, Facebook has a lot of interesting people, but not all of them can be friends. As with Twitter, Facebook allows users to follow posts from users who are not actual “friends” by subscribing to feeds of their public status updates. All those followed-but-not-friended people appear in a single list called “Subscriptions.”

Google+ has a whole different perspective—much more like Twitter’s. A user can follow anyone and file them in any number of Circles, whether or not that person reciprocates by following back. So someone who is not a friend of Lady Gaga can still add her to multiple circles, such as Celebs and Musicians. She could even be put in a list called Family, for fans who feel a special bond.

Winner: Google+

Google+ has a smarter approach. Ashton Kutcher and Guy Kawasaki may both be worth following, but their posts may not go together very well. Filing them in different circles allows for smarter following.

Facebook vs. Google +

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  1. Adam Says:

    “But Facebook allows posting to only one of those groups per update.”

    That’s not true. I post to multiple friend lists all the time. Just select “Custom” and you’ve got much more powerful add/remove list options than Google+.

  2. MarcXW Says:

    Wow was this article biased,… BTW did you take into account the fact that Facebook has official mobile apps available on every platform??? Because Google + doesn’t. Facebook should win just for that.

  3. Sean Captain Says:

    Thanks for commenting.

    Adam, thanks for the tip.

    MarcVW, thanks for the input. Would you explain in more detail how you believe the article is biased?

  4. Ole Says:

    Good article. I find it hard to say that one platform is better than the other because that is not only a question about features and design. The kind of activity that is going on is also an important aspect of the “decision”. A few thoughts:

    - Many people will use both Facebook and G+
    - G+ and Facebook study eachother’s every move and it might very well be that they will end up looking more and more alike. Facebook’s implementation of the subscription feature is one example.
    - I believe that people in a few years time will start asking questions about what they really are getting out of the many hours they spend on social networks. What’s the return on social networking hours so to speak. The winner will be the one that helps people get more value for money. I’m leaning towards G+ on this end.

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