Face-off: Groupon vs. LivingSocial

Group buying services have caught on like wildfire in this last year, with deep discounts such as Groupon’s offer for 50 percent off at the Gap attracting consumers looking to save. And these deals sites don’t just sell coupons for clothes; discounts are offered on everything from a pair of jeans to skydiving lessons. Another major player, LivingSocial, features vacation packages and city-specific outings. Best of all? New deals on goods and services are added to these sites each day.

The reason Groupon and LivingSocial can offer these spectacular deals is because they work with local and national companies, offering access to millions of customers in exchange for a cut of sales. Merchants can use the deal as promotion, offering a deal at or below cost as a way to get new customers in the door. There’s a heavy emphasis on local deals, such as half off at neighborhood restaurants, but both companies also offer deals at national chains or online merchants from time to time.

Groupon promises merchants a minimum number of customers, so a promotion only takes effect after a certain number of people sign up for each day’s deal. This actually helps turn customers into marketers, since anyone who really wants a deal to take effect will likely help promote the bargain to their friends via Facebook, Twitter, e-mail, or word of mouth. LivingSocial deals don’t have this sort of tipping point requirement, but instead offers customers incentives for getting friends to sign up.

Both Groupon and LivingSocial offer deals through their websites, e-mail alerts, and mobile apps. There’s nothing stopping you from signing up for both services, since you only pay for the deals you want. However, if you’d rather not keep up to date with two daily deal sites, we’ll help you decide which service is best for you.

Groupon vs. LivingSocial

LEAVE A REPLY
Name*
Email* (will not be published)
Website
*Indicates required field
Comments*
Submit Comments

  1. bob Says:

    Lame verdict….pick one…don’t say both…

FIND A REVIEW
Laptops
All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Brand
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
Resolution
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options
SUBSCRIBE