At South by Southwest this week I got a sneak peek at a new news/trend gathering app for iPad from Evri, the app developer behind the EvriThing mobile apps for Android and iPhone. The company’s current mobile apps are mostly channel focused — EvriThing Rock, EvriThing Tech, EvriThing Gaming, etc. — but for the larger tablet canvas they’re broadening the scope.
Evri for iPad utilizes Evri’s semantic web research to pull in news items, tweets, Facebook updates and more to create a tableau of stories relevant to any topic you care about. Once it gathers the items, the app packages them in a very well-designed user interface that’s reminiscent of Flipboard in that it gives the feeling of a well laid out magazine. It’s tempting to draw more parallels to Flipboard just based on the UI, but the core idea is a little different as Evri will attempt to do some automatic curating instead of just presenting you everything from your social network or news feeds.
Since Evri is still in private beta the company wouldn’t allow us to take pictures of the UI just yet. But we’ll definitely keep up with the company and jump on the public beta once it becomes available. We’ll be interested in seeing how well the engine is able to pick out the most relevant news in a given topic and how broad or narrow we can be and still get useful results. To get a notification when Evri for iPad is ready, sign up for an alert here.