Early Windows 8 Adoption Lagging Far Behind Windows 7′s Rates

With less than a month to go until the official launch of Windows 8, consumers don’t appear to be jumping on the Metro‚Ķ oops, Modern bandwagon with as much enthusiasm as they had making the switch from Vista to Windows 7.

Only 0.33 percent — or 33 out of every 10,000 PCs — currently run a Preview version or RTM trial of Windows 8, Computerworld reports, citing statistics from metrics firm Net Applications. At the same point to the release of Windows 7, 1.64 percent of all Windows PCs were running the upcoming operating system. That’s a full five times more than Windows 8 adoptees — and the gap between early Windows 7 adoption and early Windows 8 adoption is actually increasing as October 26th draws closer.

Windows 8′s current adoption number stand at the same percentage Windows 7 held six months before that operating systems launch. At that point, the Windows 7 Release Candidate wasn’t even available yet and the final RTM version was a far-off milestone.

Microsoft hopes to stimulate sales of the new operating system with an aggressive pricing structure out of the gate for early buyers, highlighted by a Windows 8 Pro upgrade that costs just $40 for current Windows users.

Simple customer satisfaction may be part of the reason for consumer hesitation; Windows 7 was the follow up to the widely panned Windows Vista. Many people consider Windows 7 to be the best version of Windows ever released, while early reaction to Windows 8′s tiled, touch-focused interface has been decidedly mixed, with one expert going so far as to call the Modern/Desktop switching “a cognitive burden.”

The new UI is sure to be a stumbling point for adoption rates. The question is whether the mass mainstream market will be willing take the time to get used to a completely new design.


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  1. Agasicles Says:

    There might be some reasons for this delta. I am only offering my own perspective, and suggesting that maybe some of the 1.3% delta might be due to some of the same reasoning.

    When the Win7 pre-release was made available, it was largely preferable to the on-market version of Vista. Today, I am satisfied with Windows 7. I know eventually I am going to have to go over to Win8. But that will happen naturally for me like it will with most people…when I have to upgrade to a new PC. I do not think most people upgrade to a new PC because of a new Windows OS. Sometimes you delay an upgrade, and sometimes you just upgrade the OS itself. But most times it happens just because the market does not stock new PC’s with the previous version of the OS, and it becomes time for you to buy a new PC.

    So without a Windows Vista or Me to run away from, I have not been compelled to test-drive the new OS. I can wait for the first Service Pack, in fact, like I’ve done for every other Windows release other than Win7.

    I think the downloadable pre-release availability for Win7 was the first time that was feasible, at least for the general public. The paradigm is still somewhat new. It was popular then because of the negativity around Vista. Without that goblin to push people to download the pre-release, maybe we are just all back to our normal adoption and upgrade paradigms.
    – Vr/A. Stamas

  2. Nathan Says:

    I’ve got to agree with Agasicles, I’m surely interested in windows 8 but I don’t really need an upgrade at the moment. A lot of people tried out the Windows 7 pre-releases because that’s the first time anyone could do it, and if it meant getting away from Vista then it was probably the right move. But people are happy with 7, so there’s not going to be the same desperate rush as there was with 7. I expect it will end up being just as successful as 7 come service pack 1, and by then I will probably be in the mood for an upgrade.

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