Drivers Willing to Pay More for Infotainment Systems Than Safety

A new study from Frost & Sullivan reveals that drivers are willing to pay more to get a vehicle loaded with infotainment options than one filled with safety features. According to Frost & Sullivan Automotive Industry Research Analyst Prana Tharthiharan Natarajan, “technologies such as Wi-Fi hotspots in cars, steering wheel controls and advanced voice interfaces are expected to be much more popular than safety functionalities in North America.”

The problem with this line of thinking, as Natarajan points out, is that the very infotainment technologies drivers pine for, are the ones that are more likely to lead to distracted driving. Meanwhile, those lame safety features, are the kind that can help save a driver’s or passenger’s life if they get into an accident while playing with their car’s sweet touch screen.

To be sure, these kinds of safety features aren’t just old-fashioned seat belts and fire walls. The safety features Frost & Sullivan’s study focuses on include active safety technologies that can monitor how a vehicle is being driven and intervene when they detect a potential hazard.

Automakers aren’t exactly resting on their laurels when it comes to preventing distracted driving, however. Each of the major vehicle manufacturers has worked hard to ensure that their infotainment systems are less don’t require a driver’s eyes to leave the road for more than a few seconds. That’s why your car’s touch screen uses such a large font and why you can only access a certain number of on-screen options at once.

 via: Frost & Sullivan 

Daniel P. Howley
Daniel P. Howley
A newspaper man at heart, Dan Howley wrote for Greater Media Newspapers before joining He also served as a news editor with ALM Media’s Law Technology News, and he holds a B.A. in English from The Richard Stockton College of New Jersey.
Daniel P. Howley on
Twitter Google+
Email* (will not be published)
*Indicates required field
Submit Comments

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options