AT&T killed off its tablet subsidies earlier this year, but the company’s resurrecting the program in promotional form just in time for the holidays. If you buy a tablet through the carrier and sign up for a two-year data contract at the same time, AT&T will shave $100 off the purchase price of the hardware.
The deal stands for any slate AT&T offers, including the new iPad, which drops the promotional price of a 16GB cellular-equipped model to $479. That’s less than the price of a starting non-cellular-equipped iPad anywhere else, but do the math and consider your options before you rush out to sign on the bottom line.
The cheapest subscription options entails adding your new tablet to an existing Mobile Share plan for $10 per month, a number that obviously doesn’t include any other Mobile Share plan fees. If you’re already a subscriber and planned to attach your new tablet to a Mobile Share plan anyway, it makes sense to take advantage of that $100 discount, but note that $10 per month adds up to $240 over two years — and you’ll be subject to early termination fees for the slate if you decide to switch carriers sooner.
The offer seems less enticing if you’re not adding your new tablet to a Mobile Share plan. AT&T’s tablet “DataConnect” pricing plans stacks up as follows:
Springing for the 3GB plan adds up to $720 over two years, and again, you’ll be on the hook for early termination fees if you want to quit the plan before two years go by. Remember that a large part of the reason why carriers allow you to add tablet to shared data plans so cheaply is to spur cellular tablet adoption. Many people opt for Wi-Fi only slates, which makes sense in the wake of a recent Google study that claims that the vast majority of tablet usage occurs in the home, where Wi-Fi networks are readily available.
Is that extra $100 in your pocket today worth the larger long-term investment and lack of flexibility? For some, it may very well be. Just be sure to examine your usage and needs before taking advantage of this particular promotion.