Dell’s Inspired Designs Join (Product) Red

Dell is continuing to build out its (PRODUCT) RED family by increasing the number of (RED) inspired products to raise money and eliminate AIDS in Africa.  Going a step further than just offering its XPS (RED) laptop, Dell commissioned artists Joseph Amedokpo, Siobhan Gunning, and Bruce Mau to create something special for the Studio line of laptops. You can choose one of three pieces of original artwork to be fused to the back of a Dell Studio 15 or 17 to create an eye-catching notebook.  It’s perfect for people tired of the same old black, grey and white that dominates the consumer laptop market. The artwork ranges from bold and abstract to elegant and simple.  The range of colors is appreciated — some of the (PRODUCT) RED products are a bit too intense with the color, but these artists think beyond the palette.  “From red I can make so many other colors,” says Joseph Amedokpo. “It is very important in our traditions, too. Red is the color of blood, which is life, and our soil, which feeds us.” Beyond getting a machine that looks good (and performs well), buyers contribute to the Global Fund, a financier of programs to fight AIDS, tuberculosis and malaria.  According to their website, they’ve “averted more than 2.5 million deaths by providing AIDS treatment for 1.75 million people.”  (RED) and their partners have raised over $100 million for the fight against AIDS so far.  It will cost an extra $75 to get the colored lid, but every purchase of a Dell Studio with (PRODUCT) RED artwork generates a $20 contribution.

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