Apple’s iWatch Already Showing Strong Demand, Survey Says

Apple’s iWatch doesn’t exist yet, but that hasn’t stopped people from wanting it.  The Cupertino, Calif.-based company has yet to utter a word about its long-rumored wearable device, but a recent survey indicates fans could be flocking to the stores for an iWatch if Apple releases one. 

The team at ChangeWave Research provided respondents with a list of hypothetical features that could appear in an Apple smart watch, such as health monitoring sensors, the ability to sync with iPhone and iPad devices, send texts or make phone calls, execute mobile payments and integrate with Siri. 

According to the survey, 5 percent of respondents said that they are “Very Likely” to purchase an Apple smart watch. Of those surveyed, 14 percent said they were “Somewhat Likely” to buy an iWatch and 66 percent said they were “Unlikely.” Assuming that the “Likely” and “Unlikely”  are separate groups, this would mean that 1 in 5 respondents would be interested in purchasing an Apple smart watch.   

MORE: 10 Killer Features for Apple’s iWatch

“Apple’s track record of delivering ultra-convenient, easy to use products with a perceived ‘cool factor’ is driving pre-release demand for the rumored Apple ‘iWatch,’” Andy Golub of 451 Research, the parent company of Changewave Research said in the study. “While an ‘iWatch’ doesn’t yet exist — and if it ever does it will have to live up to super high expectations — it has the potential to be another huge success for the Cupertino, CA manufacturer.”

ChangeWave conducted a similar survey before Apple unveiled its first iPad in 2010, and the results are nearly identical. When asked if consumers would purchase an Apple tablet, 4 percent said that they were “Very Likely” as opposed to the 14 percent that were “Somewhat Likely.” 

Apple hasn’t revealed any information about its alleged smart watch, but that hasn’t stopped the rumor mill from churning over the past few months. The strongest piece of evidence suggesting an ‘iWatch’ is in the works is Apple’s patent for a device with a “flexible display couple to a bi-stable spring,” which even contains a picture depicting a wrist-worn device. 

The foreseeable future for mobile technology is likely to see a surge in wearable devices. Google, which is also rumored to be working on a smart watch, is the first to launch a wearable gadget with its Glass headset. Samsung, LG and more recently Microsoft are also allegedly believed to be working on wristwatch devices of their own. Samsung has been showcasing its flexible display prototype for more than a year, but until now that technology was believed to be intended for smartphone use only. 

Lisa Eadicicco
Lisa Eadicicco
Lisa has been reporting on all things mobile for since early 2013. When she’s not reviewing gadgets, she’s usually browsing patent databases or interviewing experts to track down the hottest tech trends before they even happen. Lisa holds a B.A. in Journalism from SUNY Purchase and has contributed to The International Business Times, The New York Daily News and Guitar World Magazine.
Lisa Eadicicco on
Twitter Google+
Email* (will not be published)
*Indicates required field
Submit Comments

  1. immovableobject Says:

    The headline seems to put a negative spin on these survey results. If 5% of all consumers actually were to actually buy an Apple watch, that would be a phenomenal success. There are an awful lot of consumers out there, 5% of all consumers is nothing to sneeze at.

    But the Apple watch is currently just a rumor. We don’t know if there actually will be such a product. And we certainly don’t know its features or price. The survey is therefore meaningless as consumers are currently in no position to judge this hypothetical product. It could turn out to be just as compelling as Apple’s other hit products. We just won’t know unless and until there is an Apple watch to evaluate.

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options