Cisco Kills Flip Video Camera, Lays Off 550 People

April 12th, 2011 by Michael A. Prospero, LAPTOP Reviews Editor  

Cisco, which purchased Pure Digital, the maker of the Flip camera, two years ago for $590 million, announced today that it was shutting down that business, and laying off 550 employees.

The move comes as somewhat of a surprise, though the company’s last camera, the Flip SlideHD–and the first device produced after Flip was acquired by Cisco–was seen as somewhat of a dud.

The layoffs are part of what Cisco, in a press release, said was part of a restructuring, which includes refocusing its home networking business (the Linksys line of routers), integrate Cisco umi into the company’s Business TelePresence product line, and seeing how it can integrate video technology into its Eos media solutions.

The company said that the layoffs would occur in the fourth quarter of 2011.

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3 Responses to “Cisco Kills Flip Video Camera, Lays Off 550 People”

  1. Jesse B Andersen Says:
    April 12th, 2011 at 11:56 am

    Cisco should have never bought Pure Digital.

  2. Dan Manning Says:
    April 12th, 2011 at 2:35 pm

    Here you go Ladies and Gentleman! Typical corporate disregard for for people and love of the bottom line! 650 lives disrupted without a single thought! Families and individuals financially destroyed and thrown in the ranks of the unemployed while the greedy corporation and their CEO’s keeps making ton of money! Why don’t we wake up in this great nation and see that Corporations like Cisco are engaged in economic terrorism while worshiping the almighty god of money and profit! The rich keep getting richer and the poor keep getting poorer! One day it will all blow up!

  3. Dan Manning Says:
    April 12th, 2011 at 2:39 pm

    Sorry! meant to say 550 lives, but who’s counting? Surely not the corporations!

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