Celebrity Pitchmen: From Endorsement Deals to Product Development

The Birth of Beats

The iPod/iPhone era has fundamentally changed not only how people buy music, but also how they listen to it. Music collectors may have replaced their component stereo system with a laptop and perhaps an iPod dock, but sound engineers and music producers are still arranging, mastering, and obsessing over the timbre of the snare drum—only to have all their work compressed down to a 5MB file played over a set of shallow, tinny-sounding laptop speakers.

That’s why just more than two years ago, musical artist and producer Dr. Dre and Jimmy Iovine, producer and chairman of Interscope Records, approached HP regarding a partnership. The goal: to create an audio system within a computer that recreates the richness of a real stereo system. In other words, to not make it sound like a laptop.

While HP does pay a licensing and royalty fee to Beats Audio, LLC, Iovine and Dr. Dre worked with HP’s engineers to create an isolated audio system within the crowded guts of HP’s top-of-the-line Envy notebook series. Carlos Montalvo, vice president of HP, said the relationship is “not a marketing endorsement relationship. It is a technology collaboration relationship. We are co-inventing these technologies.”

At each step of the process, Dr. Dre and Iovine would listen and tune the sound system on the notebooks until it matched the same level of articulation and tuning that Dre sets for his studio. “Our engineers could sit side by side with Dr. Dre and Jimmy in studio and tune the audio profile created by the digital signal processor,” Montalvo said. “In the same way that you lay down tracks and remix a particular song, we would tune and refine the algorithms driven by the DSP to get what is now known as the Beats audio profile—that unique, warm, rich sound. That is Dre’s sound.”

That sound is now migrating to more products. HP is integrating Beats into more affordable laptops, as well as the new webOS-powered TouchPad tablet. The technology can also be found inside the hugely successful Monster headphones, which can be used in conjunction with an HP laptop with Beats for improved sound quality.

Celebrity Pitchmen: From Endorsement Deals to Product Development

Email* (will not be published)
*Indicates required field
Submit Comments

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options