BlackBerry is in deep trouble. Again. The company formerly known as RIM announced fairly dismal results for the first quarter, selling a mere 2.7 million BlackBerry 10 handsets. To put that in perspective, Apple moved 5 million iPhone 5 devices in a single weekend. And Nokia, which has struggled to compete against Android, shipped 5.6 million Lumia Windows Phone 8 handsets in the last quarter. As a result of this gloomy news, BlackBerry’s stock plunged a scary 27 percent.
Here are five reasons why BlackBerry’s comeback is failing.
BlackBerry diehards love their physical keyboards, yet the QWERTY-packing Q10 launched well after the all-touch Z10. In our review of the Q10, we praised the comfortable layout on the keyboard and the enhancements BlackBery made to its still-fresh operating system. But by the time the Q10 rolled out to U.S. Carriers, blockbuster Android phones like the Galaxy S4 and HTC One were stealing all the thunder.
Editor-in-chief Mark Spoonauer directs LAPTOP’s online and print editorial content and has been covering mobile and wireless technology for over a decade. Each week Mark’s SpoonFed column provides his insights and analysis of the biggest mobile trends and news. You can also follow him on Twitter and Google+.