BlackBerry CEO Says Tablets Will Be Irrelevant in 5 Years

The tablet market will be dead in five years. At least that’s what BlackBerry CEO Thorsten Heins believes. “In five years I don’t think there’ll be a reason to have a tablet anymore,” Heins said in an interview with Bloomberg. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

But is the tablet market really doomed? Not likely if recent sales predictions are any indication. According to a report by industry analyst group IDC, tablet sales are expected to reach 172.4 million units in 2013. In fact, Heins’ assertions aside, the tablet market appears to be stronger than ever, with Apple’s iPad selling roughly 22.9 million units in the first quarter of 2013 alone. Samsung’s Galaxy Tab and Note series of tablets have also made strong showings in the marketplace.

MORE: Top iPad Alternatives

This isn’t the first time Heins has poo-pooed the tablet game. The CEO previously stated that the profit margin for such products was, “very, very thin,” adding that BlackBerry wouldn’t release a new tablet if it wasn’t expected to be a surefire success.

BlackBerry hasn’t had the best experience when it comes to tablets. The company’s first attempt at jumping into the market, the now discontinued BlackBerry PlayBook, was a spectacular failure; partly a result of BlackBerry’s decision to not include a native email client on the initial software build, among other things.

With the PlayBook still fresh in everyone’s minds, it would make sense for BlackBerry to distance itself from the tablet market, but to say that such a successful market segment will disappear in just five years is reaching.

via: Bloomberg 

Daniel P. Howley
Daniel P. Howley
A newspaper man at heart, Dan Howley wrote for Greater Media Newspapers before joining He also served as a news editor with ALM Media’s Law Technology News, and he holds a B.A. in English from The Richard Stockton College of New Jersey.
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  1. GIO Says:

    I think maybe the CEO is talking about Blackberry being irrelevant in five years, not tablets.

  2. Jason Says:

    Blackberry is an awful company with awful, outdated and non-functional products. I’m on my fifth Blackberry in three years because they just continue to fail. I only suffer them because my company is late in moving to alternative smart phones.

    So it’s perhaps no wonder that the CEO of a company that is failing as badly as RIM doom-and-glooms the skyrocketing and hugely successful tablet market.

    Perhaps next he’ll predict that Blu-Ray is a fad.

  3. Paul Says:

    What a stupid statement for a CEO to make.
    Tablets come in sizes from 7″ to near 11″, with or without cell capability.
    I would agree that cell capability for both internet and communication will be a must in 5 years or so… but irrelevant? Nonsense!

    I just bought a 10″ Android Kit Kat 4.4.2 quad core, 1GB RAM, 40GB storage tablet with WiFi, Bluetooth, an office suite, a cover with a tactile keyboard, a laser mouse, 2 USB ports, an HDMI port, an SD slot, two cameras, recharger, car recharger, HDMI cord, etc. etc. all for Cdn $260. The company is very customer centred, ships quickly, and is selling quite a few.
    I have been running it for over a month, it streams flawlessly, has good colour etc.
    If Blackberry and other manufacturers would seek out what people want they would design and sell a lot of great products.

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