Traditional gaming consoles, such as the PlayStation 3, Xbox 360 and Wii U, usually come with hefty price tags, as hardware costs at least $199 and games ring up at around $60 each. Ouya aims to challenge these larger companies by releasing a low cost Android-powered gaming system built for the TV.
Ouya burst into the scene with a record-breaking Kickstarter campaign, raising over $8.5 million, with an original goal of $950,000. The Ouya console only costs $99, well below the rival competitors, with game prices comparable to most mobile apps.
The Ouya already has numerous compatible games available, with titles such as Final Fantasy III and The Cave by Double Fine Productions leading the pack. While initial interest in Ouya seems overwhelmingly positive, the real success of this new platform depends on both developer adoption and a continually growing user base.