Videos and photos are key elements of the social networking experience, and that transcends specific sites such as Facebook and Twitter. Aiming to share your favorite moments with your friends across all sites, the company behind live video-broadcasting site Justin.tv created Socialcam. This app for Android and iPhone lets you record videos with fun filters, save them to the cloud and send them to social networks and individual contacts via email and text message. Plus, you can follow brands and celebrities to keep track of their own uploads and favorite videos.
Since launching in March 2011, Socialcam has hit the 2 million download mark and attracted several big names, including celebrity news site TMZ. Justin .tv co-founder Michael Seibel is now concentrating all his efforts on Socialcam as acting CEO.
Smartphone users have traditionally been content to shoot videos on their handsets and upload them to their social networks of choice, but why upload a video several times when you can send it to several sites simultaneously? Socialcam’s value proposition is a streamlined way to show off your home director moments, and it throws in Instagram-style effects for good measure.
While Socialcam has been tight-lipped about funding and upcoming developments, it certainly doesn’t seem fazed by the wave of similar video-sharing startups such as the recently hyped Viddy. But from our hands-on experience with the app, it’s clear that most of our social media friends are content to upload content directly to Facebook or Twitter rather than using a dedicated app. It will be up to Socialcam to convince users that it’s worth sharing with multiple services.
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