QR codes have made launching websites and unlocking exclusive content easier, but needing to snap a photo with your smartphone or tablet adds a layer of complexity. A new technology from German startup Printechnologics offers a solution that anyone with a touch-screen gadget can enjoy. Touchcode is a system that uses a thin layer of capacitive material to add code capability to items such as business cards, tickets, magazine pages and product packaging. You simply hold the Touchcode-enabled item in front of your handset’s touch screen, and it will launch a brand’s Web page or other link destination of choice.
Touchcode has already been successfully deployed in Europe, especially in Printechnologics’ native Germany, where the magazine Iconist has included a business card that downloads a free digital edition when touched to the screen in its iPad app. The company told us that undisclosed U.S. companies are planning to released Touchcode-enabled products as well.
Printechnologics allows printing houses to license its Touchcode technology, and the company projects production costs to be lower than a penny per unit printed. There’s no universal Touchcode app, but users simply need to launch an app or site that’s compatible with the technology. Provided Printechnologics can summon up enough partners, the company’s prospects look bright.
Headquarters: Chemnitz, Germany