Samsung Experience Shops to Open in 1,400 Best Buy Locations

On Wednesday, Samsung and Best Buy announced the grand opening of Samsung Experience—an in-store kiosk showcasing all of Samsung’s flagship smartphones, tablets, cameras, laptops, accessories and other products. There are now 200 Best Buy locations in the U.S. with Samsung Experience shops, and 900 more will be added to Best Buy and Best Buy Mobile stores by early May. By early June 500 more shops are set to appear in U.S. Best Buy stores, bringing the total number of Samsung Experience shops to 1,400.

Samsung invites consumers to “experience innovation in every corner of the U.S.” by launching more than a thousand mini-shops across the county, said J.K. Shin, Samsung’s mobile president.

“Our carriers and retailers have been a very important part of our success,” Shin said.

“It’s kind of an exciting opportunity we have,” Hubert Joly, Best Buy CEO, said at the Best Buy in Union Square in New York City. “For Samsung, in many ways it’s their store so they’ll want to do as much as they can to make it unique.”

MORE: Samsung Galaxy S4: Full Review

Each Samsung Experience shop will be fully staffed with Samsung  employees as well as Best Buy’s traditional “blue shirt” workers that have been extensively trained on its array of products. According to the company, Samsung flew its employees to different areas of the country for face-to-face training sessions, in addition to 50 hours of online certification.

Besides providing information and advice about products, Samsung’s blue shirts will assist customers with trade-ins, upgrades, and answer any questions relating to software. They will work in conjunction with Best Buy’s Geek Squad to address hardware concerns and perform product repairs.

“This is absolutely a destination for users to get service,” Tim Baxter, Samsung USA president, said at Best Buy’s location in Union Square, New York City.

Best Buy will also feature a Samsung Experience section of its website that will offer the same products you’ll find in-store. However, according to Joly, the majority of smartphone sales happen in brick and mortar shops rather than online.

“[Consumers] want to see, touch and feel the product,” Joly said. “It’s a very rich experience.”

Although Wednesday’s event marked the grand opening, this isn’t the first time Samsung Experience kiosks have appeared in Best Buy stores. In early March, Samsung rolled out six test versions of its Experience shops in Chicago. which has grown to 200 as of today.

“The early indications from initial stores show positive customer feedback,” Baxter said. “Both [Samsung and Best Buy] are committed to making this big. How big? We don’t know yet, but we’ll see.”


Lisa Eadicicco
Lisa Eadicicco
Lisa has been reporting on all things mobile for since early 2013. When she’s not reviewing gadgets, she’s usually browsing patent databases or interviewing experts to track down the hottest tech trends before they even happen. Lisa holds a B.A. in Journalism from SUNY Purchase and has contributed to The International Business Times, The New York Daily News and Guitar World Magazine.
Lisa Eadicicco on
Twitter Google+
Email* (will not be published)
*Indicates required field
Submit Comments

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options