29 Tips to Make You a Facebook Master

Locations

Any brick-and-mortar store, bar, or restaurant can be a Place on Facebook. The Places feature lets Facebook users share where they are with and who is with them with friends. From a business perspective, every time someone checks in at your location, that’s free advertising.

28. Claim Your Business

If your business doesn’t show up in a search of Facebook, you’ll first need to create it as a Place:

  • Visit the business’s physical location with your smartphone.
  • Access Places within your Facebook app.
  • Click Check In.
  • Click Add.
  • Name your business and add a brief description.
  • Click Add > Check In.

If your business is discoverable through a search by business name on Facebook:

  • Search for your business and click on it.
  • Click the link to the left that says “Is this your business?”
  • Add your name as the business owner.
  • Fill in information about the business, including phone number and website.
  • Facebook may contact you to verify your identity over the phone and may also ask for further documentation.

29. Post a Check-In Deal

Offering an incentive to customers can bring them in the door-and keep them coming back.

  • From your Place, select Deals from your administration panel on the right.
  • Select the type of deal you want to offer: Individual (simple discounts for checking in), Friend (rewards for group check-ins), Loyalty (gifts for a number of check-ins), or Charity (a pledge that you will donate a specified amount when someone checks in).
  • Define your offer in clear and simple language. You have 50 characters to descibe what the discount, reward, or gift might be. You also have 100 characters to explain how to claim your deal. The more appealing the deal, the more people it will bring in the door.
  • Specify when the deal will start (create it 48 hours ahead of time, at least) and when it will end (a week minimum is recommended).
  • Set how many people can redeem the deal before it is stopped, and whether someone can claim the same deal each day or just once a year.
  • Click Save. Once your deal is approved (within 48 hours), you can promote it through a status update or a Facebook ad.
  • Inform your employees. Tell them how the deal can be redeemed and how long it will be running. Be sure to set up a system to record the number of redemptions.

Become a Facebook Master

AUTHOR BIO
Anna Attkisson
Anna Attkisson
A lover of lists and deadlines, Anna Attkisson covers apps, social networking and accessories. She's proud to say she loves each and every one of her phablet, three tablets, three laptops and desktop. She joined the Laptop Mag staff in 2007, after working at Time Inc. Content Solutions where she created custom publications for companies from American Express to National Parks Foundation.
Anna Attkisson on
Twitter Google+
LEAVE A REPLY
Name*
Email* (will not be published)
Website
*Indicates required field
Comments*
Submit Comments

  1. antoniolynnm Says:

    Hi!

    On messaging: my pop-screen, there are only three choices: green=hide, flower=some options (no camera option) and lastly X= exit.

    Some regions are not updated yet?

    Thanks and best regards,
    Lynn

FIND A REVIEW
Laptops
All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Brand
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
Resolution
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options
SUBSCRIBE