To find new customers and keep current ones, you must go where the people are. By increasing Facebook fans, you’ll be creating advocates for your brand. These fans will increase your search engine placement, raise customer awareness, and help you offer better customer service. So it’s a no-brainer to get your business up and running with its very own Facebook Page.
To help get you started Facebook recently consolidated all the information you need in one place (www.facebook.com/business). But if you don’t want to surf through tons of info, read our list of the essentials to help your business become a power Facebook brand.
Pages offers a great opportunity for companies and organizations to broadcast information to their fans. You can create and manage a Facebook Page for your organization from your personal account, but only an official representative of a business can create a Page.
18. Moderate Comments
You can control what comments appear on your Page by creating a list of red-flag words. While logged into your page, click Edit Page. At the bottom of the Manage Permissions section, you’ll see a Moderation Blocklist area. Add keywords (separated by commnas) here to prevent those words from appearing on your Page and to mark those comments as spam.
19. Ban a Fan
If a fan of your Page has repeatedly attempted to post spam, has posted offensive wall posts, or left unsavory comments, you can prevent that person from remaining a fan. Here’s how:
From the Page:
From a Wall post:
From a Comment:
20. Set Up a Storefront
To sell goods through your Facebook Page, you’ll need a little help from an app. The leading free option is called Shopping Mall Powered by Payvment. This free beta app lets you accept credit cards and PayPal payments and can work out sales tax and shipping costs for you. More than 60,000 brands use this app, including Gibson and Warehouse Skateboards. You can even offer discounts to those who like your Page.
To get started, go to apps.facebook.com/payvment and click Download App. You’ll need a PayPal account to receive your payments. Once it’s set up, you can add products one at a time, including name, SKU, and price, or you can mass upload through a CSV file. Under the Settings tab, connect your store to your Page, add an About Us description, and include other admins.
21. Know Your Fans
Without data, it’s impossible to know how your Facebook community is helping your business. That’s why Facebook Insights is so helpful. At a glance, this tool can tell you how many people are actively commenting, how quickly your fan base is growing, and how many page views you’re getting. Recently, the social network’s analytics app added real-time data to its features.
22. Export Insights Data
Sometimes it’s necessary to get the data about your fans’ engagement off of Facebook and into Excel.
23. Require a Like to Access Content
Pagemodo can help you customize the look and feel of your Page. This app can even add a Like Gate, which requires visitors to like your page in order to access its content. For $13.25 a month, the Pro package gives you access to this feature, as well as the ability to add video to your Page.