Developed by Owlchemy Labs, Smuggle Truck put users in control of a truck full of immigrants trying to cross the U.S.-Mexican border. Immigrants would fall off of the truck when it hit hard bumps or animals. The app’s developers said it was meant to satirize the struggles immigrants face in trying to immigrate to the U.S. But immigrants’ rights groups called the game insensitive and suggested that it trivialized the dangers faced by individuals trying to illegally immigrate to the U.S. Apple did not release a statement regarding its decision to ban the app.
Shortly after Apple dropped the hammer on Smuggle Truck, Owlchemy Labs released Snuggle Truck. The app featured the same gameplay mechanics and basic premise, but replaced the illegal immigrants with cuddly stuffed animals.