Avatar i-TAGs Bring Action Figures To Life On Your Computer

At this year’s Toy Fair we saw a lot of physical toys that included an online or digital element to them, usually in the form of additional games or stories featuring the toy in question. One of the best implementations of this we saw was the i-TAG technology Mattel included with their line of Avatar toys. That’s James Cameron’s Avatar, not the Airbender.

Taking a cue from the movie’s amazing 3D CGI, each of the physical toys comes with a plastic i-TAG card. When you place the card under a webcam, a 3D creature, character, or machine from the movie appears on your computer’s screen. These virtual creations can interact with you or with each other, and the detail on them is amazing. Learn more about the action figure with on-screen bios and facts, plus unlock different moves and even teach your virtual toy some tricks.

Watch the video below to see the i-TAGs in action.


Avatar action figures start at $8.99 and the i-TAG cards are free with each one. They work with Mac or PC — click over to AvatariTag.com to learn more and set up the software.

Email* (will not be published)
*Indicates required field
Submit Comments

  1. sanjonathan Says:

    e a Web Cam normal ou outra :)

    um abraso do jonathan dos anjos de sousa

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options