Study: 60 Percent of Netbooks Never Leave the House. How About Yours?
Netbooks have been by definition small and very portable computers intended for getting on the Internet from virtually anywhere. They have given new meaning to on-the-go computing. Or so we thought. You can imagine our surprise that NPD is reporting that 60 percent of netbook buyers said that they never even take their netbooks out of the house, especially given the fact that 60 percent of people actually bought netbooks because of their portability. Either way, more than half of netbooks don’t see the light of day. It is our guess that netbook recluses choose to use their netbooks as secondary PCs within the home, for surfing the Web on the couch or as an extra PC for children. But why buy a small and super mobile laptop if you aren’t going to put it in a bag or take it outside? Perhaps, those consumers who bought their netbooks to use out and about then realized they didn’t need a netbook for those tasks when out of the house? Let us know in the poll below and in the comments if your netbook is a pale and pasty shut-in or if it gets to see the insides of coffee shops or airports.
Only 58 percent of consumers who bought a netbook instead of a notebook said they were very satisfied with their purchase, compared to 70 percent of consumers who planned on buying a netbook from the start. The dissatisfied users aren’t just old people. Sixty-five percent of 18-to 24-year-olds said they bought their netbooks expecting better performance, and only 27 percent said their netbooks performed better than expected.