Netflix, Hulu, and Amazon Instant Video are becoming the de-facto sources of on-demand movies and TV, and the folks at Matcha found a way to aggregate each service's offerings into a TV Guide for the internet age. Matcha's website and iOS app give personalized recommendations for users across a wealth of streaming sites, including HBO GO, Crackle, and the big three mentioned above.
If you use Matcha and were wondering why its website wen't dark, it's because Apple scooped them up. This acquisition is likely an effort to bolster the company's Apple TV product. After all, who wouldn't want an Apple TV device that houses all of your Netflix, HBO, and Hulu recommendations on one screen?