Apple Acquires Locationary, Hints at Potential Apple Maps Improvements

AppleMaps

When Apple launched its own self-branded mapping service nearly one year ago, the ill-fated app met with widespread criticism. Now, in what seems to be an effort to beef up their location-based services, the Cupertino company has acquired Canadian startup Locationary.

Backed by Extreme Ventures Partners and Plazacorp Ventures, Locationary provides data and information about local businesses. It uses crowdsourcing and a data exchange platform known as Saturn to collect and verify an extensive database of local businesses around the world.


The deal, which reportedly closed recently according to AllThingsD, includes both Locationary’s technology and its team.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Apple spokesman Steve Dowling said according to the publication.

Although Apple won’t discuss its plans, the intention behind the acquisition is fairly obvious. The failed launch of Apple Maps last September provoked CEO Tim Cook to issue a rare public apology.

“We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better,” he wrote in September.

Cook promised that Apple is working to improve Maps, and the acquisition of Locationary could prove to be a major push in a new direction. Data from the startup could serve to separate Apple Maps from its competitors, since it uses crowdsourced information to keep its info fresh in a Wikipedia-style approach  rather than a standard Yellow Pages-esque directory. 

AUTHOR BIO
Lisa Eadicicco
Lisa Eadicicco
Lisa has been reporting on all things mobile for Laptopmag.com since early 2013. When she’s not reviewing gadgets, she’s usually browsing patent databases or interviewing experts to track down the hottest tech trends before they even happen. Lisa holds a B.A. in Journalism from SUNY Purchase and has contributed to The International Business Times, The New York Daily News and Guitar World Magazine.
Lisa Eadicicco on
Twitter Google+
LEAVE A REPLY
Name*
Email* (will not be published)
Website
*Indicates required field
Comments*
Submit Comments

FIND A REVIEW
Laptops
All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Brand
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating Editor's Choice 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
Resolution
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options
SUBSCRIBE