Apple iPod Touch Now $199 for 8GB, $399 for 64GB. Madden 10 Available Now.

ipod-touch-new-01Apple has just announced an iPod touch for $199, down for $229. That sounds like a small thing, but Apple is betting that this price move could as much as double sales. It will also have all the speed improvements of the latest iPhone 3Gs. Apple showed off cool new games for the iPod touch and iPhone, including Madden 10.

ipodshuffle-new-01The iPod classic is still kicking, with new 160GB model for $249. Last but not least is a $59 2GB iPod shuffle in multiple colors. There’s also an 4GB version for $79 and a new Aluminum edition for $99 (4GB).

Phil Schiller was first on stage bragging about the iPod’s success. And he has every right. iPod is at 73.8 percent market share, versus 1.1 percent for Microsoft (yikes). And Over 50 percent of customers are new to the iPod. Case in point, my dad just got an iPod touch.

Speaking of the touch, that’s the fastest growing product. To date Apple has sold over 20 million iPod touch devices. Hey, that’s not far behind the 30 million iPhones.

CIMG0148Schiller ended by saying that the iPod is not only great music and movie device but also amazing pocket computer (yes, we know). And, of course, it’s a great portable game player. There’s a reason why Sony and Nintendo are copying Apple. He put up a slide that shows the App Store has many, many more games than those other platforms, but what about quality? He showed us quick video to back up that argument.

Ubisoft’s Assassin’s Creed coming out for iPod touch and the iPhone. The game has lots of hand-t0-hand combat but the side-scrolling action looks a bit dated between close-ups.

Tapulous’ CEO came on stage to demo Riddim Ribbon that puts you in the role of the DJ. The game combines racing (kind of like Tron) as you follow a green line to keep the beat flowing.

CIMG0161Playing the demo to Boom Boom Pow, he showed that it’s easy to challenge friends. Game coming this October. Rock on!

Gameloft showed us a new first-person shooter, with rich graphics and sweet sniper mode.

But the coolest game coming out is Madden 10. You can literally draw your own routes with your fingers. It’s available today. The graphics look pretty decent, and we like the new kick interface that lets you aim with your finger and kick with a swipe.

Mark Spoonauer
Mark Spoonauer
Responsible for the editorial vision for Laptop Mag and Tom's Guide, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc.
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