Apple iPad Sales Dominate Q1 2013, but Samsung Rules Android Tablets

Samsung has been slowly but surely edging in on Apple’s share of the smartphone market, and now it seems to have its sights set on tablets too. On Wednesday the IDC released statistics regarding this year’s tablet sales, clearly depicting an arms race between the two major mobile moguls.

Apple surpassed the IDC’s projections during Q1 2013 by selling 19.5 million tablets worldwide—a significant jump from the 11.8 million sold during the same time period in 2012. Despite these sales, however, Apple only controls 39.6 percent of the slate market share, marking a drop from the 58.1 percent it owned last year.

MORE: Tablet Buyers’ Guide 2013: 5 Questions to Ask Before You Buy

Samsung, contrastingly, owns 17.9 percent of the market share and sold 8.8 million tablets worldwide during the first quarter of 2013. While the Korea-based company is still seemingly far behind its rival, its tablet sales have shown a year-over-year growth of 282.6 percent, compared to Apple’s 65.3 percent.

IDC’s statistics follow recent reports that have indicated demand for the iPhone is weakening. Last month Apple shares fell below $400 for the first time since 2011, and sources from Apple’s supply chain reportedly indicated an decrease in orders for iPhone components.

As for the rest of the slate space, Asus, Amazon and Microsoft recorded respective market shares of 5.5 percent, 3.7 percent and 1.8 percent after Q1 2013. Asus sold 2.7 million tablets globally during Q1 2013, while Amazon shipped 1.8 million units of its Kindle slates. Sales of Microsoft’s Surface and Surface Pro tablets amounted to 900,000 for the post-holiday quarter, which aligns directly with what analysts predicted for Q4 2012.

Although Apple still dominates the tablet market by a long shot, Android tablet sales more than doubled that of the iPad after the first quarter. According to the IDC’s report, 49.2 million Android-powered slates were sold compared Apple’s 19.5 million. To be fair, that 49.2 million consists of devices from various manufacturers including Samsung, which owns more of the tablet market than Asus, Amazon and Microsoft combined.

Lisa Eadicicco
Lisa Eadicicco
Lisa has been reporting on all things mobile for since early 2013. When she’s not reviewing gadgets, she’s usually browsing patent databases or interviewing experts to track down the hottest tech trends before they even happen. Lisa holds a B.A. in Journalism from SUNY Purchase and has contributed to The International Business Times, The New York Daily News and Guitar World Magazine.
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  1. dekyos Says:

    You have an error in your article. 49.2 million android tablets were NOT sold according to the IDC in Q1. 49.2 million is the sum total of all slate tablet devices, including windows and iOS devices. Android came in at 28.7 million according to the report you linked.

  2. Brit Says:

    One other Android tablet maker making strides to offer quality tablets at competitive prices is Ainol Electronics and last month the Novo 9 Spark launched, which compares to the iPad and Nexus 10 — but is priced at $269 – with one of the first U.S. resellers its available through is a site called TabletSprint — this Android 4.2 tablet features a 9.7 Inch Retina-quality display, a Quad Core processor, and a 10,000 mAh performance battery; along with a 5MP Rear Camera, a MicroSD slot and HDMI TV output. One thing Ainol Electronics is previously known for is winning Runner Up for Best Tablet of the Year at CES 2012–

    Next week, the Novo 8 Discovery launches as well – priced at $159 and also available through TabletSprint — this new 7.85″ (Mini-iPad size) tablet offers a Quad Core processor with 2GB DDR3, runs the latest Android 4.2 O/S, and also features Bluetooth, a 5000 mAh battery with 6+ hours active use, HDMI, and also works with one of the newest technology features… an Miracast HD Bluetooth Adapter ($25) which connects to any HDTV or LCD display and via Bluetooth or WiFi, projects in HD on to a TV – ideal for streaming movies(Netflix) and for video games, as well as any other web content… essentially turning any HDTV into a computer device.

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