The Kindle Fire proved that Amazon could take a big chunk out the tablet market, and now its seems the mega-retailer has set its sites on a smartphone. Target date? Late 2012 or early 2013. On paper, this move makes plenty of sense. Amazon would have yet another vehicle for delivering its vast array of content–from music and movies to apps and books. But what can you expect from an Amazon-stamped handset versus the legions of Android smartphones already on the market? Here’s what insiders are reporting.
Adding fuel to the rumor fire, the Wall Street Journal has cited "unnamed sources" that the device's screen is between 4 and 5 inches diagonally. How do they know this? Apparently, the phone is already being tested. The same report says that the device will go into mass production either later this year or early next year.