First came the Fire tablet, then the Fire TV, and now it looks like Amazon wants you to enjoy its content (and shop) on the small screen. The mega retailer will reportedly announce its first smartphone in June, hitting shelves by late September.
Sources tell the Wall Street Journal that the device will sport a glasses-free 3D screen. We’re not talking about the gimmicky fail that was the HTC EVO 3D but a newfangled approach that would make images appear like a hologram. Retina-tracking tech and four front-facing cameras would be employed to achieve the effect.
Demos of the Amazon phone have apparently been taking place in San Francisco and Seattle leading up to the launch. If the handset does debut at the end of September, it would likely face off against the iPhone 6, which is expected to debut at around the same time.
Amazon’s tablets have established a following, especially among families, because of their robust parental control software and easy access to free content (for Prime members). But it remains to be seen if the company can compete against the likes of Samsung, Apple and HTC.
Perhaps 3D images would help Amazon’s Prime movies and TV shows (literally) stand out. More important, if the effect is as realistic as promised, shoppers might feel even more comfortable shopping from their handsets. ComScore predicted 30 percent of shopping to occur on mobile devices last holiday season.