How to Use Amazon Flow For iPhone

1391725975 670x391Shopaholics beware. Amazon is making it easier to buy things wherever you are with an augmented reality feature of its iPhone shopping app. Called Amazon Flow, the new search tool lets you use your phone’s camera to look up anything around you and buy it – no barcodes necessary. The recognition engine is somewhat finicky right now, but is pretty handy if you just have to get something you just saw but can’t find its barcode or name. Here’s how to use Amazon Flow.

1. Download the Amazon shopping app from the App Store if you don’t already have it.

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2. Open the app.


3. Hit Search Amazon.

MORE: 10 Best iPhone Apps You’re Not Using


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4. Tap Flow


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5. Frame the object of your desire within the viewfinder. Make sure the entire object fits within the screen.

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Flow works best with books, DVDs, video games or packaged groceries. (During our testing it was unable to find a bottle of V8 VFusion juice, despite that item being sold at If your object can’t be found or detected, a notice pops up, but the app continues to work on finding your item.

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If a listing is found for the item, your phone will vibrate and a green check mark appears in the middle of the screen. 

MORE: Smartphone Buying Guide 2014: What You Need to Know

6. Hit the listing of the item at the bottom of your screen. This takes you to a product information page.

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7. Scroll down to the bottom of the page.

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8. Tap Buy Now

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9. Sign in to your Amazon account if you haven’t already.

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10. Choose your payment method.

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11. Review your shipping information then tap Place Your Order (it says USD in our account since we use multiple currencies on Amazon).

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Cherlynn Low
Cherlynn Low
Cherlynn joined the Laptopmag team in June 2013 and has since been writing about all things tech and digital with a focus on mobile and Internet software development. She also edits and reports occasionally on video. She graduated with a M.S. in Journalism (Broadcast) from Columbia University in May 2013 and has been designing personal websites since 2001.
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