HTC’s not the clear market leader in smartphones by any stretch, but it’s still trying to build support for its own proprietary short video format, which it calls Zoe. If you own an HTC One phone, you can record 3-second clips and then share them on HTC’s Zoe share site. Because Zoe is not a standard, the clips can’t be embedded in popular social media sites like Facebook or Twitter.
If you have some other brand of phone or even a different HTC handset, you can’t capture Zoes. Meanwhile, Twitter’s Vine videos, which are twice as long as Zoes, are becoming extremely popular and will likely soon extend beyond iOS to other platforms. Animated GIFs are also very popular, which is why Samsung has a special Cinema mode on the Galaxy S4 that lets you create them. I can’t imagine HTC continuing to push Zoes when its users want to create the same kind of short videos as all of their friends. short video niche.