Let's say you were excited by what the Surface has to offer. You'd want to run out and try one before you buy, right? Well, unless you happen to live within range of a few dozen Microsoft stores, you're out of luck. The good news is that the Surface will soon become more widely available. According to Microsoft, the Surface will we sold in more retail stores starting in mid-December. Staples is among the first partners for this bigger push, and more are sure to follow.
Potentially peeved partners be damned, this is the right move for Microsoft. You can't blanket the airwaves with ads and then not make it easy for people to pick a Surface up or at least test drive it. As far as I'm concerned, hitting Best Buy and other big-box stores will only be good for partners, because at least there's the potential for shoppers to look past the iPad aisle.