7 Things Apple Must Do in 2013
6. Think Wearable and Fitness
Google’s Project Glass shows a lot of potential in its use of augmented reality. And a recently approved Microsoft’s patent application demonstrates that the company intends to compete in the head-mounted display space. Apple has reportedly been working on similar wearable concepts and prototypes, so it’s only a matter of time before the company shows its hand. What would an Apple i (my made-up name) do any differently than Google Glass? It would certainly sync with iCloud and all of your music and Siri would always be a just a press-and-hold with your eyes away. (Lets say eye closed shut for a second or two.)
But an Apple i is more down the road. In the meantime, Apple should dive into the hot fitness gadget market with an iFit to compete against devices like the Fitbit and Jawbone Up. Apple has contributed little to this space thus far, doing things like providing Nike Plus functionality inside the iPod nano. Now it's time to stop watching from the sidelines and take bolder action. As devices like the MotoActv prove, you can create a smart watch that combines GPS fitness tracking with a music player. Apple can do better than this by tapping into the power of the iOS developer community and its own design team.