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7 Things Apple Must Do in 2013


6. Think Wearable and Fitness

Google’s Project Glass shows a lot of potential in its use of augmented reality. And a recently approved Microsoft’s patent application demonstrates that the company intends to compete in the head-mounted display space. Apple has reportedly been working on similar wearable concepts and prototypes, so it’s only a matter of time before the company shows its hand. What would an Apple i (my made-up name) do any differently than Google Glass? It would certainly sync with iCloud and all of your music and Siri would always be a just a press-and-hold with your eyes away. (Lets say eye closed shut for a second or two.)

But an Apple i is more down the road. In the meantime, Apple should dive into the hot fitness gadget market with an iFit to compete against devices like the Fitbit and Jawbone Up. Apple has contributed little to this space thus far, doing things like providing Nike Plus functionality inside the iPod nano. Now it's time to stop watching from the sidelines and take bolder action. As devices like the MotoActv prove, you can create a smart watch that combines GPS fitness tracking with a music player. Apple can do better than this by tapping into the power of the iOS developer community and its own design team.

MORE: Why Google's Project Glasses Will Change the World

Comments (7 Responses) 

7 Responses to “7 Things Apple Must Do in 2013”

  1. RazorGT Says:

    My suggestion is never use any conjugation “swag” ever.

  2. John Smith Says:

    If Apple never tries to appease the mass market is just fine for me. Sure bring out the useful/cool features but stay true to your core Apple.

  3. Ray Says:

    Apple must make editing and transferring photos more flexible and open up the iOS a little

  4. Thomas Geis Says:

    Apple needs to push their macs into large companies more.

  5. Michael Says:

    “Plus, Apple has the best-selling laptop in the United States with the $1,199 MacBook Pro.”

    Are you really trying to tell me that a $1200 MacBook Pro is outselling a $400 HP Pavilion?

  6. Mac Hammer Fan Says:

    You forgot one of the most important things Apple has to do in 2013:
    Bring a serious upgrade of the Mac Pro

  7. lalala Says:

    Mac Hammer Fan Says:
    April 17th, 2013 at 12:04 pm
    You forgot one of the most important things Apple has to do in 2013:
    Bring a serious upgrade of the Mac Pro

    +1

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