7 Things Apple Must Do in 2013
5. Bring Back the MacBook for $750
The No. 1 complaint I hear from people deciding between a Windows machine and a MacBook is price: "Macs just cost too much." While it's true that Apple makes the bulk of its profit on high-margin hardware (witness the $329 iPad mini), the company has a real opportunity to steal customers away from Microsoft after Windows 8's unfamiliar interface has left so many customers baffled.
Apple can go for the jugular with a cheaper MacBook, one that still costs a good $200 more than the average notebook, but that delivers Apple's hallmark high-quality design. Heck, if Windows laptop makers can offer designs with touch screens for $799, Apple can offer a 13-inch, plastic, unibody MacBook (perhaps in multiple colors) with a 128GB SSD in the same price range. It would make a killer back-to-school deal.
     |
   |
December 4th, 2012 at 12:46 pm
My suggestion is never use any conjugation “swag” ever.
December 22nd, 2012 at 2:07 pm
If Apple never tries to appease the mass market is just fine for me. Sure bring out the useful/cool features but stay true to your core Apple.
December 23rd, 2012 at 4:54 am
Apple must make editing and transferring photos more flexible and open up the iOS a little
December 28th, 2012 at 9:57 am
Apple needs to push their macs into large companies more.
January 1st, 2013 at 2:51 pm
“Plus, Apple has the best-selling laptop in the United States with the $1,199 MacBook Pro.”
Are you really trying to tell me that a $1200 MacBook Pro is outselling a $400 HP Pavilion?
April 17th, 2013 at 12:04 pm
You forgot one of the most important things Apple has to do in 2013:
Bring a serious upgrade of the Mac Pro
May 15th, 2013 at 11:16 am
Mac Hammer Fan Says:
April 17th, 2013 at 12:04 pm
You forgot one of the most important things Apple has to do in 2013:
Bring a serious upgrade of the Mac Pro
—
+1