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7 Things Apple Must Do in 2013


2. Transform TV, Twice

Depending on which reports you read (and believe), a new Apple TV product is either imminent or not launching until the end of next year. Actually, both timetables might be right. In the short term, Apple could be readying a new set-top box that would integrate with your cable service, banishing cable's ugly and confusing program guide in favor of a cleaner, sleeker UI. I also expect Apple to add Siri into the mix. Think, “Please record the Giants game,” or “Play Game of Thrones.” Motion controls are also a strong possibility.

But in the long term, Apple may debut a physical TV. Piper Jaffray analyst Gene Munster predicts a set in 2013 holiday season that costs between $1,500 and $2,200, with sizes ranging from 42 inches (great for the bedroom) to 55 inches. I'm not convinced that Apple is ready to enter the big-screen TV market, but it's clear that the company needs to focus on evolving the living room experience next year. With a rumored Xbox TV set-top box on the way that will combine entertainment and casual Kinect games, the next Apple TV(s) will face competition from both new players and established veterans, like Samsung.

MORE: 4 Great Set-top Box Gifts

Comments (7 Responses) 

7 Responses to “7 Things Apple Must Do in 2013”

  1. RazorGT Says:

    My suggestion is never use any conjugation “swag” ever.

  2. John Smith Says:

    If Apple never tries to appease the mass market is just fine for me. Sure bring out the useful/cool features but stay true to your core Apple.

  3. Ray Says:

    Apple must make editing and transferring photos more flexible and open up the iOS a little

  4. Thomas Geis Says:

    Apple needs to push their macs into large companies more.

  5. Michael Says:

    “Plus, Apple has the best-selling laptop in the United States with the $1,199 MacBook Pro.”

    Are you really trying to tell me that a $1200 MacBook Pro is outselling a $400 HP Pavilion?

  6. Mac Hammer Fan Says:

    You forgot one of the most important things Apple has to do in 2013:
    Bring a serious upgrade of the Mac Pro

  7. lalala Says:

    Mac Hammer Fan Says:
    April 17th, 2013 at 12:04 pm
    You forgot one of the most important things Apple has to do in 2013:
    Bring a serious upgrade of the Mac Pro

    +1

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