7 Things Apple Must Do in 2013
2. Transform TV, Twice
Depending on which reports you read (and believe), a new Apple TV product is either imminent or not launching until the end of next year. Actually, both timetables might be right. In the short term, Apple could be readying a new set-top box that would integrate with your cable service, banishing cable's ugly and confusing program guide in favor of a cleaner, sleeker UI. I also expect Apple to add Siri into the mix. Think, “Please record the Giants game,” or “Play Game of Thrones.” Motion controls are also a strong possibility.
But in the long term, Apple may debut a physical TV. Piper Jaffray analyst Gene Munster predicts a set in 2013 holiday season that costs between $1,500 and $2,200, with sizes ranging from 42 inches (great for the bedroom) to 55 inches. I'm not convinced that Apple is ready to enter the big-screen TV market, but it's clear that the company needs to focus on evolving the living room experience next year. With a rumored Xbox TV set-top box on the way that will combine entertainment and casual Kinect games, the next Apple TV(s) will face competition from both new players and established veterans, like Samsung.