Showcasing the photos the HTC One's Ultrapixel camera takes versus the competition in low-light conditions was a good first step at the launch event. However, it's going to take persistence to convince the masses that less megapixels can be better if you have the right sensor. HTC should spread the word by letting people test drive the One versus other flagship smartphones at concerts, theme parks and other highly trafficked locations and publish the results for all the world to see. It can be a mini campaign of its own called Ultrapixels vs Megapixels: What's Better? No Nokia Lumia fakery allowed.