The HTC One is the first smartphone ever that can double as a TV remote out of the box without a third-party accessory. By integrating both an IR blaster into the design and software from Peel, you can see what's on TV and change the channel by tapping the screen. To me that's a killer feature. And since Best Buy is a key launch partner, offering all three versions for AT&T, T-Mobile and Sprint, I would set up a living room environment in retail locations that show couch potatoes how easy it is to set up Sense TV. And make sure sales reps attach an HTC Media Link accessory to the big screen so shoppers can see that they can stream from online services too, like Hulu and HTC Watch.